The goal of the case study is to learn from the historical data of advertisement clicks using machine learning and create a model to Predict who is going to click on the Advertisement on a website in future based on the user behaviour and user profile.
In below case study I will discuss the step by step approach to create a Machine Learning predictive model in such scenarios. You can use this flow as a template to solve any supervised ML classification problem.
The flow of the case study is as below:
- Reading the data in python
- Defining the problem statement
- Identifying the Target variable
- Looking at the distribution of Target variable
- Basic Data exploration
- Rejecting useless columns
- Visual Exploratory Data Analysis for data distribution (Histogram and Barcharts)
- Feature Selection based on data distribution
- Outlier treatment
- Missing Values treatment
- Visual correlation analysis
- Statistical correlation analysis (Feature Selection)
- Converting data to numeric for ML
- Sampling and K-fold cross validation
- Trying multiple classification algorithms
- Selecting the best Model
- Deploying the best model in production
I know its a long list!! Take a deep breath... and let us get started!
Reading the data into python¶
This is one of the most important steps in machine learning! You must understand the data and the domain well before trying to apply any machine learning algorithm.
Data Description¶
This data set contains the following features:
- VistID: The id for the user visit on website
- Time_Spent: Average time spent by user on site in minutes
- Age: User age in years
- Area_Income: Average Income of geographical area of user
- Internet_Usage: Average minutes a day user spent on the internet
- Ad_Topic: Headline of the advertisement
- Country_Name: Country of user
- City_Code: City of user
- Male: Whether or not user was male
- Time_Period: Time at which consumer clicked on Ad
- Weekday: Name of the day
- Month: Name of the months
- Year: Which year the data is collected
- Clicked: 0 means not clicked and 1 means that user clicked the Ad.
It has one file "Ad click data.csv". This file contains the historical data of various users and different ads which they were exposed to and if they have clicked on the ad or not?
The goal is to learn from this data and predict if a user will click on the ads on the website.
# Supressing the warning messages
import warnings
warnings.filterwarnings('ignore')
# Reading the dataset
import pandas as pd
import numpy as np
AdClickData=pd.read_csv("/Users/farukh/Python Case Studies/Ad click Data.csv", encoding='latin')
print('Shape before deleting duplicate values:', AdClickData.shape)
# Removing duplicate rows if any
AdClickData=AdClickData.drop_duplicates()
print('Shape After deleting duplicate values:', AdClickData.shape)
# Printing sample data
# Start observing the Quantitative/Categorical/Qualitative variables
AdClickData.head(10)
Defining the problem statement:¶
Create a Predictive model which can tell whether a logged in user will click on a given product advertisement or not?¶
- Target Variable: Clicked
- Predictors: Time_Spent, Age, Avg_Income, Internet_Usage, Ad_Topic... etc.
- Clicked=1 means the ad was clicked.
- Clicked=0 means the ad was NOT clicked.
Determining the type of Machine Learning¶
Based on the problem statement you can understand that we need to create a supervised ML classification model, as the target variable is categorical.
Looking at the distribution of Target variable¶
- If target variable's distribution is too skewed then the predictive modeling will not be possible.
- Bell curve is desirable but slightly positive skew or negative skew is also fine
- When performing Classification, make sure there is a balance in the the distribution of each class otherwise it impacts the Machine Learning algorithms ability to learn all the classes
%matplotlib inline
# Creating Bar chart as the Target variable is Categorical
GroupedData=AdClickData.groupby('Clicked').size()
GroupedData.plot(kind='bar', figsize=(4,3))
The Target variable distribution looks balanced. There are enough number of rows for Clicked=0 as well Clicked=1 for the ML algorithms to learn. Hence we can go ahead!
Basic Data Exploration¶
This step is performed to guage the overall data. The volume of data, the types of columns present in the data. Initial assessment of the data should be done to identify which columns are Quantitative, Categorical or Qualitative.
This step helps to start the column rejection process. You must look at each column carefully and ask, does this column affect the values of the Target variable? For example in this case study, you will ask, Does this column affect the click or no-click of the advertisement? If the answer is a clear "No" the remove the column immediately from the data otherwise keep the column for further analysis.
In this data "VistID", "Country_Name" and "Year" are such columns which are useless to us because it does not affect the click or no-click for an advertisement. Hence, we will remove "VistID", "Country_Name" and "Year" from the data.
There are four commands which are used for Basic data exploration in Python
- head() : This helps to see a few sample rows of the data
- info() : This provides the summarized information of the data
- describe() : This provides the descriptive statistical details of the data
- nunique(): This helps us to identify if a column is categorical or continuous
# Looking at sample rows in the data
AdClickData.head()
# Observing the summarized information of data
# Data types, Missing values based on number of non-null values Vs total rows etc.
# Remove those variables from data which have too many missing values (Missing Values > 30%)
# Remove Qualitative variables which cannot be used in Machine Learning
AdClickData.info()
# Looking at the descriptive statistics of the data
AdClickData.describe(include='all')
# Finging unique values for each column
# TO understand which column is categorical and which one is Continuous
# Typically if the numer of unique values are < 20 then the variable is
# likely to be a category otherwise continuous
AdClickData.nunique()
Basic Data Exploration Results¶
Based on the basic exploration above, you can now create a simple report of the data, noting down your observations regaring each column. Hence, creating a initial roadmap for further analysis.
The selected columns in this step are not final, further study will be done and then a final list will be created
- VistID: Qualitative. Rejected. This column does not affect the ad click
- Time_Spent: Continuous. Selected.
- Age: Continuous. Selected.
- Area_Income: Continuous. Selected.
- Internet_Usage: Continuous. Selected.
- Ad_Topic: Categorical. Selected.
- Country_Name: Qualitative. Rejected. This column has very high cardinality
- City_Code: Categorical. Selected.
- Male: Categorical. Selected.
- Time_Period: Categorical. Selected.
- Weekday: Categorical. Selected.
- Month: Categorical. Selected.
- Year: Qualitative. Rejected. This column does not affect the ad click.
- Clicked: Categorical. Selected. This is the Target Variable!
Removing useless variables from data¶
Based on the above report, removing "VistID", "Country_Name" and "Year" columns from the data
# Deleting those columns which are not useful in predictive analysis
# because these variables are qualitative
UselessColumns = ["VistID", "Country_Name" , "Year"]
AdClickData = AdClickData.drop(UselessColumns,axis=1)
AdClickData.head()
Visual Exploratory Data Analysis¶
- Categorical variables: Bar plot
- Continuous variables: Histogram
Visualize distribution of all the Categorical Predictor variables in the data using bar plots¶
We can spot a categorical variable in the data by looking at the unique values in them. Typically a categorical variable contains less than 20 Unique values AND there is repetition of values, which means the data can be grouped by those unique values.
Based on the Basic Data Exploration above, we have spotted six categorical predictors in the data
Categorical Predictors: "Ad_Topic", "City_code", "Male" ,"Time_Period", "Weekday", "Month"
We use bar charts to see how the data is distributed for these categorical columns.
# Plotting multiple bar charts at once for categorical variables
# Since there is no default function which can plot bar charts for
# multiple columns at once
# we are defining our own function for the same
def PlotBarCharts(inpData, colsToPlot):
%matplotlib inline
import matplotlib.pyplot as plt
# Generating multiple subplots
fig, subPlot=plt.subplots(nrows=1, ncols=len(colsToPlot), figsize=(40,6))
fig.suptitle('Bar charts of: '+ str(colsToPlot))
for colName, plotNumber in zip(colsToPlot, range(len(colsToPlot))):
inpData.groupby(colName).size().plot(kind='bar',ax=subPlot[plotNumber])
#####################################################################
# Calling the function
PlotBarCharts(inpData=AdClickData, colsToPlot=["Ad_Topic","City_code", "Male",
"Time_Period", "Weekday","Month"])
Bar Charts Interpretation¶
These bar charts represent the frequencies of each category in the Y-axis and the category names in the X-axis.
The ideal bar chart looks like the chart of "Weekday" and "Month" column. Where each category has comparable frequency. Hence, there are enough rows for each category in the data for the ML algorithm to learn.
If there is a column which shows too skewed distribution where there is only one dominant bar and the other categories are present in very low numbers. These kind of columns may not be very helpful in machine learning. We confirm this in the correlation analysis section and take a final call to select or reject the column.
In this data, all the categorical columns have satisfactory distribution for machine learning.
Selected Categorical Variables: All the categorical variables are selected for further analysis.
"Ad_Topic","City_code", "Male", "Time_Period", "Weekday","Month"
Visualize distribution of all the Continuous Predictor variables in the data using histograms¶
Based on the Basic Data Exploration, Four continuous predictor variables were found "Time_Spent", "Age", "Avg_Income" and "Internet_Usage"
# Plotting histograms of multiple columns together
AdClickData.hist(["Time_Spent", "Age", "Avg_Income", "Internet_Usage"], figsize=(18,10))
Histogram Interpretation¶
Histograms shows us the data distribution for a single continuous variable.
The X-axis shows the range of values and Y-axis represent the number of values in that range. For example, in the above histogram of "Time_Spent", there are around 1200 rows in data that has a value between 70 to 75.
The ideal outcome for histogram is a bell curve or slightly skewed bell curve. If there is too much skewness, then outlier treatment should be done and the column should be re-examined, if that also does not solve the problem then only reject the column.
Selected Continuous Variables:
- Time_Spent : Selected.
- Age: Selected.
- Avg_Income: Selected. Slightly negative skewed distribution, acceptable.
- Internet_Usage: Selected.
Outlier treatment¶
Outliers are extreme values in the data which are far away from most of the values. You can see them as the tails in the histogram.
Outlier must be treated one column at a time. As the treatment will be slightly different for each column.
Why I should treat the outliers?
Outliers bias the training of machine learning models. As the algorithm tries to fit the extreme value, it goes away from majority of the data.
There are below two options to treat outliers in the data.
- Option-1: Delete the outlier Records. Only if there are just few rows lost.
- Option-2: Impute the outlier values with a logical business value
In this data none of the continuous predictors had outliers, hence treatment is not required.
Missing values treatment¶
Missing values are treated for each column separately.
If a column has more than 30% data missing, then missing value treatment cannot be done. That column must be rejected because too much information is missing.
There are below options for treating missing values in data.
- Delete the missing value rows if there are only few records
- Impute the missing values with MEDIAN value for continuous variables
- Impute the missing values with MODE value for categorical variables
- Interpolate the values based on nearby values
- Interpolate the values based on business logic
# Finding how many missing values are there for each column
AdClickData.isnull().sum()
In this data none of the columns have any missing values hence missing value treatment is not required.
Feature Selection¶
Now its time to finally choose the best columns(Features) which are correlated to the Target variable. This can be done directly by measuring the correlation values or ANOVA/Chi-Square tests. However, it is always helpful to visualize the relation between the Target variable and each of the predictors to get a better sense of data.
I have listed below the techniques used for visualizing relationship between two variables as well as measuring the strength statistically.
Visual exploration of relationship between variables¶
- Continuous Vs Continuous ---- Scatter Plot
- Categorical Vs Continuous---- Box Plot
- Categorical Vs Categorical---- Grouped Bar Plots
Statistical measurement of relationship strength between variables¶
- Continuous Vs Continuous ---- Correlation matrix
- Categorical Vs Continuous---- ANOVA test
- Categorical Vs Categorical--- Chi-Square test
In this case study the Target variable is categorical, hence below two scenarios will be present
- Categorical Target Variable Vs Continuous Predictor
- Categorical Target Variable Vs Categorical Predictor
Relationship exploration: Categorical Vs Continuous -- Box Plots¶
When the target variable is Categorical and the predictor variable is Continuous we analyze the relation using bar plots/Boxplots and measure the strength of relation using Anova test
# Box plots for Categorical Target Variable "Clicked" and continuous predictors
ContinuousColsList=["Time_Spent", "Age", "Avg_Income", "Internet_Usage"]
import matplotlib.pyplot as plt
fig, PlotCanvas=plt.subplots(nrows=1, ncols=len(ContinuousColsList), figsize=(18,5))
# Creating box plots for each continuous predictor against the Target Variable "Clicked"
for PredictorCol , i in zip(ContinuousColsList, range(len(ContinuousColsList))):
AdClickData.boxplot(column=PredictorCol, by='Clicked', figsize=(5,5), vert=True, ax=PlotCanvas[i])
Box-Plots interpretation¶
What should you look for in these box plots?
These plots gives an idea about the data distribution of continuous predictor in the Y-axis for each of the category in the X-Axis.
If the distribution looks similar for each category(Boxes are in the same line), that means the the continuous variable has NO effect on the target variable. Hence, the variables are not correlated to each other.
For example, look at the first chart "Time_Spent" Vs "Clicked". The boxes are NOT in the same line! I can see the people who clicked on ads have lesser Time_Spent as compared to people who did not click, hence I have some logic to learn using ML algorithms. So this column is correlated with the Clicked column.
The other other three charts also exhibit same characteristics, hence all four continuous predictors are correlated with the target variable.
We confirm this by looking at the results of ANOVA test below
Statistical Feature Selection (Categorical Vs Continuous) using ANOVA test¶
Analysis of variance(ANOVA) is performed to check if there is any relationship between the given continuous and categorical variable
- Assumption(H0): There is NO relation between the given variables (i.e. The average(mean) values of the numeric Predictor variable is same for all the groups in the categorical Target variable)
- ANOVA Test result: Probability of H0 being true
# Defining a function to find the statistical relationship with all the categorical variables
def FunctionAnova(inpData, TargetVariable, ContinuousPredictorList):
from scipy.stats import f_oneway
# Creating an empty list of final selected predictors
SelectedPredictors=[]
print('##### ANOVA Results ##### \n')
for predictor in ContinuousPredictorList:
CategoryGroupLists=inpData.groupby(TargetVariable)[predictor].apply(list)
AnovaResults = f_oneway(*CategoryGroupLists)
# If the ANOVA P-Value is <0.05, that means we reject H0
if (AnovaResults[1] < 0.05):
print(predictor, 'is correlated with', TargetVariable, '| P-Value:', AnovaResults[1])
SelectedPredictors.append(predictor)
else:
print(predictor, 'is NOT correlated with', TargetVariable, '| P-Value:', AnovaResults[1])
return(SelectedPredictors)
# Calling the function to check which categorical variables are correlated with target
ContinuousVariables=["Time_Spent", "Age", "Avg_Income", "Internet_Usage"]
FunctionAnova(inpData=AdClickData, TargetVariable='Clicked', ContinuousPredictorList=ContinuousVariables)
The results of ANOVA confirm our visual analysis using box plots above.
All Four columns are correlated with Clicked (Target Variable).
Relationship exploration: Categorical Vs Categorical -- Grouped Bar Charts¶
When the target variable is Categorical and the predictor is also Categorical then we explore the correlation between them visually using barplots and statistically using Chi-square test
# Cross tablulation between two categorical variables
CrossTabResult=pd.crosstab(index=AdClickData['Male'], columns=AdClickData['Clicked'])
CrossTabResult
# Visual Inference using Grouped Bar charts
CategoricalColsList=["Ad_Topic","City_code", "Male",
"Time_Period", "Weekday","Month"]
import matplotlib.pyplot as plt
fig, PlotCanvas=plt.subplots(nrows=len(CategoricalColsList), ncols=1, figsize=(15,60))
# Creating Grouped bar plots for each categorical predictor against the Target Variable "Clicked"
for CategoricalCol , i in zip(CategoricalColsList, range(len(CategoricalColsList))):
CrossTabResult=pd.crosstab(index=AdClickData[CategoricalCol], columns=AdClickData['Clicked'])
CrossTabResult.plot.bar(color=['red','blue'], ax=PlotCanvas[i])
Grouped Bar charts Interpretation¶
What to look for in these grouped bar charts?
These grouped bar charts show the frequency in the Y-Axis and the category in the X-Axis. If the ratio of bars is similar across all categories, then the two columns are not correlated. For example, look at the Month Vs Clicked plot. The Clicked vs Not-Clicked ratio for each month is similar, it means Month does not affect the Ad Click!. Hence, these two variables are not correlated.
On the other hand, look at the Time_Period vs Clicked plot. The number of Clicks are very high in the Early Morning! It means Time_Period affects the Ad Click! Hence, two columns are correlated with each other.
We confirm this analysis in below section by using Chi-Square Tests.
Statistical Feature Selection (Categorical Vs Categorical) using Chi-Square Test¶
Chi-Square test is conducted to check the correlation between two categorical variables
- Assumption(H0): The two columns are NOT related to each other
- Result of Chi-Sq Test: The Probability of H0 being True
- More information on ChiSq: https://www.mathsisfun.com/data/chi-square-test.html
# Writing a function to find the correlation of all categorical variables with the Target variable
def FunctionChisq(inpData, TargetVariable, CategoricalVariablesList):
from scipy.stats import chi2_contingency
# Creating an empty list of final selected predictors
SelectedPredictors=[]
for predictor in CategoricalVariablesList:
CrossTabResult=pd.crosstab(index=inpData[TargetVariable], columns=inpData[predictor])
ChiSqResult = chi2_contingency(CrossTabResult)
# If the ChiSq P-Value is <0.05, that means we reject H0
if (ChiSqResult[1] < 0.05):
print(predictor, 'is correlated with', TargetVariable, '| P-Value:', ChiSqResult[1])
SelectedPredictors.append(predictor)
else:
print(predictor, 'is NOT correlated with', TargetVariable, '| P-Value:', ChiSqResult[1])
return(SelectedPredictors)
CategoricalVariables=["Ad_Topic","City_code", "Male",
"Time_Period", "Weekday","Month"]
# Calling the function
FunctionChisq(inpData=AdClickData,
TargetVariable='Clicked',
CategoricalVariablesList= CategoricalVariables)
Based on the results of Chi-Square test, below categorical columns are selected as predictors for Machine Learning
'Ad_Topic', 'City_code', 'Male', 'Time_Period'
Selecting final predictors for Machine Learning¶
Based on the above tests, selecting the final columns for machine learning
SelectedColumns=["Time_Spent", "Age", "Avg_Income", "Internet_Usage",
"Ad_Topic", "City_code", "Male", "Time_Period"]
# Selecting final columns
DataForML=AdClickData[SelectedColumns]
DataForML.head()
# Saving this final data for reference during deployment
DataForML.to_pickle('DataForML.pkl')
Data Pre-processing for Machine Learning¶
List of steps performed on predictor variables before data can be used for machine learning
- Converting each Ordinal Categorical columns to numeric
- Converting Binary nominal Categorical columns to numeric using 1/0 mapping
- Converting all other nominal categorical columns to numeric using pd.get_dummies()
- Data Transformation (Optional): Standardization/Normalization/log/sqrt. Important if you are using distance based algorithms like KNN, or Neural Networks
In this data there is no Ordinal categorical variable.
Converting the binary nominal variable to numeric using 1/0 mapping¶
# Treating the binary nominal variables first
DataForML['Male'].replace({'Yes':1, 'No':0}, inplace=True)
# Looking at data after nominal treatment
DataForML.head()
Converting the nominal variable to numeric using get_dummies()¶
# Treating all the nominal variables at once using dummy variables
DataForML_Numeric=pd.get_dummies(DataForML)
# Adding Target Variable to the data
DataForML_Numeric['Clicked']=AdClickData['Clicked']
# Printing sample rows
DataForML_Numeric.head()
Machine Learning: Splitting the data into Training and Testing sample¶
We dont use the full data for creating the model. Some data is randomly selected and kept aside for checking how good the model is. This is known as Testing Data and the remaining data is called Training data on which the model is built. Typically 70% of data is used as Training data and the rest 30% is used as Tesing data.
# Printing all the column names for our reference
DataForML_Numeric.columns
# Separate Target Variable and Predictor Variables
TargetVariable='Clicked'
Predictors=['Time_Spent', 'Age', 'Avg_Income', 'Internet_Usage', 'Male',
'Ad_Topic_product_1', 'Ad_Topic_product_10', 'Ad_Topic_product_11',
'Ad_Topic_product_12', 'Ad_Topic_product_13', 'Ad_Topic_product_14',
'Ad_Topic_product_15', 'Ad_Topic_product_16', 'Ad_Topic_product_17',
'Ad_Topic_product_18', 'Ad_Topic_product_19', 'Ad_Topic_product_2',
'Ad_Topic_product_20', 'Ad_Topic_product_21', 'Ad_Topic_product_22',
'Ad_Topic_product_23', 'Ad_Topic_product_24', 'Ad_Topic_product_25',
'Ad_Topic_product_26', 'Ad_Topic_product_27', 'Ad_Topic_product_28',
'Ad_Topic_product_29', 'Ad_Topic_product_3', 'Ad_Topic_product_30',
'Ad_Topic_product_4', 'Ad_Topic_product_5', 'Ad_Topic_product_6',
'Ad_Topic_product_7', 'Ad_Topic_product_8', 'Ad_Topic_product_9',
'City_code_City_1', 'City_code_City_2', 'City_code_City_3',
'City_code_City_4', 'City_code_City_5', 'City_code_City_6',
'City_code_City_7', 'City_code_City_8', 'City_code_City_9',
'Time_Period_Early-Morning', 'Time_Period_Evening',
'Time_Period_Mid-Night', 'Time_Period_Morning', 'Time_Period_Night',
'Time_Period_Noon']
X=DataForML_Numeric[Predictors].values
y=DataForML_Numeric[TargetVariable].values
# Split the data into training and testing set
from sklearn.model_selection import train_test_split
X_train, X_test, y_train, y_test = train_test_split(X, y, test_size=0.3, random_state=428)
Standardization/Normalization of data¶
You can choose not to run this step if you want to compare the resultant accuracy of this transformation with the accuracy of raw data.
However, if you are using KNN or Neural Networks, then this step becomes necessary.
### Sandardization of data ###
from sklearn.preprocessing import StandardScaler, MinMaxScaler
# Choose either standardization or Normalization
# On this data Min Max Normalization produced better results
# Choose between standardization and MinMAx normalization
#PredictorScaler=StandardScaler()
PredictorScaler=MinMaxScaler()
# Storing the fit object for later reference
PredictorScalerFit=PredictorScaler.fit(X)
# Generating the standardized values of X
X=PredictorScalerFit.transform(X)
# Split the data into training and testing set
from sklearn.model_selection import train_test_split
X_train, X_test, y_train, y_test = train_test_split(X, y, test_size=0.3, random_state=42)
# Sanity check for the sampled data
print(X_train.shape)
print(y_train.shape)
print(X_test.shape)
print(y_test.shape)
Logistic Regression¶
# Logistic Regression
from sklearn.linear_model import LogisticRegression
# choose parameter Penalty='l1' or C=1
# choose different values for solver 'newton-cg', 'lbfgs', 'liblinear', 'sag', 'saga'
clf = LogisticRegression(C=1,penalty='l2', solver='newton-cg')
# Printing all the parameters of logistic regression
# print(clf)
# Creating the model on Training Data
LOG=clf.fit(X_train,y_train)
prediction=LOG.predict(X_test)
# Measuring accuracy on Testing Data
from sklearn import metrics
print(metrics.classification_report(y_test, prediction))
print(metrics.confusion_matrix(y_test, prediction))
# Printing the Overall Accuracy of the model
F1_Score=metrics.f1_score(y_test, prediction, average='weighted')
print('Accuracy of the model on Testing Sample Data:', round(F1_Score,2))
# Importing cross validation function from sklearn
from sklearn.model_selection import cross_val_score
# Running 10-Fold Cross validation on a given algorithm
# Passing full data X and y because the K-fold will split the data and automatically choose train/test
Accuracy_Values=cross_val_score(LOG, X , y, cv=10, scoring='f1_weighted')
print('\nAccuracy values for 10-fold Cross Validation:\n',Accuracy_Values)
print('\nFinal Average Accuracy of the model:', round(Accuracy_Values.mean(),2))
Decision Trees¶
#Decision Trees
from sklearn import tree
#choose from different tunable hyper parameters
clf = tree.DecisionTreeClassifier(max_depth=2,criterion='entropy')
# Printing all the parameters of Decision Trees
print(clf)
# Creating the model on Training Data
DTree=clf.fit(X_train,y_train)
prediction=DTree.predict(X_test)
# Measuring accuracy on Testing Data
from sklearn import metrics
print(metrics.classification_report(y_test, prediction))
print(metrics.confusion_matrix(y_test, prediction))
# Printing the Overall Accuracy of the model
F1_Score=metrics.f1_score(y_test, prediction, average='weighted')
print('Accuracy of the model on Testing Sample Data:', round(F1_Score,2))
# Plotting the feature importance for Top 10 most important columns
%matplotlib inline
feature_importances = pd.Series(DTree.feature_importances_, index=Predictors)
feature_importances.nlargest(10).plot(kind='barh')
# Importing cross validation function from sklearn
from sklearn.model_selection import cross_val_score
# Running 10-Fold Cross validation on a given algorithm
# Passing full data X and y because the K-fold will split the data and automatically choose train/test
Accuracy_Values=cross_val_score(DTree, X , y, cv=10, scoring='f1_weighted')
print('\nAccuracy values for 10-fold Cross Validation:\n',Accuracy_Values)
print('\nFinal Average Accuracy of the model:', round(Accuracy_Values.mean(),2))
Plotting a Decision Tree¶
# Installing the required library for plotting the decision tree
#!pip install dtreeplt
from dtreeplt import dtreeplt
dtree = dtreeplt(model=clf, feature_names=Predictors, target_names=TargetVariable)
fig = dtree.view()
currentFigure=plt.gcf()
currentFigure.set_size_inches(20,10)
Random Forest¶
# Random Forest (Bagging of multiple Decision Trees)
from sklearn.ensemble import RandomForestClassifier
clf = RandomForestClassifier(max_depth=2, n_estimators=100,criterion='gini')
# Printing all the parameters of Random Forest
print(clf)
# Creating the model on Training Data
RF=clf.fit(X_train,y_train)
prediction=RF.predict(X_test)
# Measuring accuracy on Testing Data
from sklearn import metrics
print(metrics.classification_report(y_test, prediction))
print(metrics.confusion_matrix(y_test, prediction))
# Printing the Overall Accuracy of the model
F1_Score=metrics.f1_score(y_test, prediction, average='weighted')
print('Accuracy of the model on Testing Sample Data:', round(F1_Score,2))
# Importing cross validation function from sklearn
from sklearn.model_selection import cross_val_score
# Running 10-Fold Cross validation on a given algorithm
# Passing full data X and y because the K-fold will split the data and automatically choose train/test
Accuracy_Values=cross_val_score(RF, X , y, cv=10, scoring='f1_weighted')
print('\nAccuracy values for 10-fold Cross Validation:\n',Accuracy_Values)
print('\nFinal Average Accuracy of the model:', round(Accuracy_Values.mean(),2))
# Plotting the feature importance for Top 10 most important columns
%matplotlib inline
feature_importances = pd.Series(RF.feature_importances_, index=Predictors)
feature_importances.nlargest(10).plot(kind='barh')
Plotting one of the Decision Trees in Random Forest¶
# PLotting a single Decision Tree from Random Forest
from dtreeplt import dtreeplt
dtree = dtreeplt(model=clf.estimators_[4], feature_names=Predictors, target_names=TargetVariable)
fig = dtree.view()
AdaBoost¶
# Adaboost
from sklearn.ensemble import AdaBoostClassifier
from sklearn.tree import DecisionTreeClassifier
# Choosing Decision Tree with 1 level as the weak learner
DTC=DecisionTreeClassifier(max_depth=1)
clf = AdaBoostClassifier(n_estimators=500, base_estimator=DTC ,learning_rate=0.01)
# Printing all the parameters of Adaboost
print(clf)
# Creating the model on Training Data
AB=clf.fit(X_train,y_train)
prediction=AB.predict(X_test)
# Measuring accuracy on Testing Data
from sklearn import metrics
print(metrics.classification_report(y_test, prediction))
print(metrics.confusion_matrix(y_test, prediction))
# Printing the Overall Accuracy of the model
F1_Score=metrics.f1_score(y_test, prediction, average='weighted')
print('Accuracy of the model on Testing Sample Data:', round(F1_Score,2))
# Importing cross validation function from sklearn
from sklearn.model_selection import cross_val_score
# Running 10-Fold Cross validation on a given algorithm
# Passing full data X and y because the K-fold will split the data and automatically choose train/test
Accuracy_Values=cross_val_score(AB, X , y, cv=10, scoring='f1_weighted')
print('\nAccuracy values for 10-fold Cross Validation:\n',Accuracy_Values)
print('\nFinal Average Accuracy of the model:', round(Accuracy_Values.mean(),2))
# Plotting the feature importance for Top 10 most important columns
%matplotlib inline
feature_importances = pd.Series(AB.feature_importances_, index=Predictors)
feature_importances.nlargest(10).plot(kind='barh')
Plotting one of the Decision trees from Adaboost¶
# PLotting 5th single Decision Tree from Adaboost
from dtreeplt import dtreeplt
dtree = dtreeplt(model=clf.estimators_[5], feature_names=Predictors, target_names=TargetVariable)
fig = dtree.view()
KNN¶
# K-Nearest Neighbor(KNN)
from sklearn.neighbors import KNeighborsClassifier
clf = KNeighborsClassifier(n_neighbors=3)
# Printing all the parameters of KNN
print(clf)
# Creating the model on Training Data
KNN=clf.fit(X_train,y_train)
prediction=KNN.predict(X_test)
# Measuring accuracy on Testing Data
from sklearn import metrics
print(metrics.classification_report(y_test, prediction))
print(metrics.confusion_matrix(y_test, prediction))
# Printing the Overall Accuracy of the model
F1_Score=metrics.f1_score(y_test, prediction, average='weighted')
print('Accuracy of the model on Testing Sample Data:', round(F1_Score,2))
# Importing cross validation function from sklearn
from sklearn.model_selection import cross_val_score
# Running 10-Fold Cross validation on a given algorithm
# Passing full data X and y because the K-fold will split the data and automatically choose train/test
Accuracy_Values=cross_val_score(KNN, X , y, cv=10, scoring='f1_weighted')
print('\nAccuracy values for 10-fold Cross Validation:\n',Accuracy_Values)
print('\nFinal Average Accuracy of the model:', round(Accuracy_Values.mean(),2))
# Plotting the feature importance for Top 10 most important columns
# There is no built-in method to get feature importance in KNN
SVM¶
# Support Vector Machines(SVM)
from sklearn import svm
clf = svm.SVC(C=3, kernel='rbf', gamma=0.1)
# Printing all the parameters of KNN
print(clf)
# Creating the model on Training Data
SVM=clf.fit(X_train,y_train)
prediction=SVM.predict(X_test)
# Measuring accuracy on Testing Data
from sklearn import metrics
print(metrics.classification_report(y_test, prediction))
print(metrics.confusion_matrix(y_test, prediction))
# Printing the Overall Accuracy of the model
F1_Score=metrics.f1_score(y_test, prediction, average='weighted')
print('Accuracy of the model on Testing Sample Data:', round(F1_Score,2))
# Importing cross validation function from sklearn
from sklearn.model_selection import cross_val_score
# Running 10-Fold Cross validation on a given algorithm
# Passing full data X and y because the K-fold will split the data and automatically choose train/test
Accuracy_Values=cross_val_score(SVM, X , y, cv=10, scoring='f1_weighted')
print('\nAccuracy values for 10-fold Cross Validation:\n',Accuracy_Values)
print('\nFinal Average Accuracy of the model:', round(Accuracy_Values.mean(),2))
# Plotting the feature importance for Top 10 most important columns
# The built in attribute SVM.coef_ works only for linear kernel
%matplotlib inline
#feature_importances = pd.Series(SVM.coef_[0], index=Predictors)
#feature_importances.nlargest(10).plot(kind='barh')
Naive Bayes¶
# Naive Bays
from sklearn.naive_bayes import GaussianNB, MultinomialNB
# GaussianNB is used in Binomial Classification
# MultinomialNB is used in multi-class classification
clf = GaussianNB()
#clf = MultinomialNB()
# Printing all the parameters of Naive Bayes
print(clf)
NB=clf.fit(X_train,y_train)
prediction=NB.predict(X_test)
# Measuring accuracy on Testing Data
from sklearn import metrics
print(metrics.classification_report(y_test, prediction))
print(metrics.confusion_matrix(y_test, prediction))
# Printing the Overall Accuracy of the model
F1_Score=metrics.f1_score(y_test, prediction, average='weighted')
print('Accuracy of the model on Testing Sample Data:', round(F1_Score,2))
# Importing cross validation function from sklearn
from sklearn.model_selection import cross_val_score
# Running 10-Fold Cross validation on a given algorithm
# Passing full data X and y because the K-fold will split the data and automatically choose train/test
Accuracy_Values=cross_val_score(NB, X , y, cv=10, scoring='f1_weighted')
print('\nAccuracy values for 10-fold Cross Validation:\n',Accuracy_Values)
print('\nFinal Average Accuracy of the model:', round(Accuracy_Values.mean(),2))
Deployment of the Model¶
Based on the above trials you select that algorithm which produces the best average accuracy. In this case, multiple algorithms have produced similar kind of average accuracy. Hence, we can choose any one of them.
I am choosing Adaboost as the final model since it is very fast and I observe that it is using the predictors better by looking at its variable importance chart. It is not letting a single predictor dominate the decision, which is good.
In order to deploy the model we follow below steps
- Train the model using 100% data available
- Save the model as a serialized file which can be stored anywhere
- Create a python function which gets integrated with front-end(Tableau/Java Website etc.) to take all the inputs and returns the prediction
Step 1. Retraining the model using 100% data and only the best variables¶
# Separate Target Variable and Predictor Variables
TargetVariable='Clicked'
# Best predictors based on the multiple variable importance charts above
Predictors=["Time_Spent", "Avg_Income", "Internet_Usage"]
X=DataForML_Numeric[Predictors].values
y=DataForML_Numeric[TargetVariable].values
# Adaboost
from sklearn.ensemble import AdaBoostClassifier
from sklearn.tree import DecisionTreeClassifier
# Using the Adaboost algorithm with final hyperparamters
# Choosing Decision Tree with 1 level as the weak learner
DTC=DecisionTreeClassifier(max_depth=1)
clf = AdaBoostClassifier(n_estimators=500, base_estimator=DTC ,learning_rate=0.01)
# Training the model on 100% Data available
FinalAdaboostModel=clf.fit(X,y)
Step 2. Save the model as a serialized file which can be stored anywhere¶
import pickle
import os
# Saving the Python objects as serialized files can be done using pickle library
# Here let us save the Final Model
with open('FinalAdaboostModel.pkl', 'wb') as fileWriteStream:
pickle.dump(FinalAdaboostModel, fileWriteStream)
# Don't forget to close the filestream!
fileWriteStream.close()
print('pickle file of Predictive Model is saved at Location:',os.getcwd())
Step 3. Create a python function¶
# This Function can be called from any from any front end tool/website
def PredictClickStatus(InputData):
import pandas as pd
Num_Inputs=InputData.shape[0]
# Making sure the input data has same columns as it was used for training the model
# Also, if standardization/normalization was done, then same must be done for new input
# Appending the new data with the Training data
DataForML=pd.read_pickle('DataForML.pkl')
InputData=InputData.append(DataForML)
# Treating the binary nominal variables first
# Every column which was converted to numeric has to be converted here as well
InputData['Male'].replace({'Yes':1, 'No':0}, inplace=True)
# Generating dummy variables for rest of the nominal variables
InputData=pd.get_dummies(InputData)
# Maintaining the same order of columns as it was during the model training
Predictors=["Time_Spent", "Avg_Income", "Internet_Usage"]
# Generating the input values to the model
X=InputData[Predictors].values[0:Num_Inputs]
# Loading the Function from pickle file
import pickle
with open('FinalAdaboostModel.pkl', 'rb') as fileReadStream:
AdaBoost_model=pickle.load(fileReadStream)
# Don't forget to close the filestream!
fileReadStream.close()
# Genrating Predictions
Prediction=AdaBoost_model.predict(X)
PredictedStatus=pd.DataFrame(Prediction, columns=['ClickPrediction'])
return(PredictedStatus)
# Checking some sample values for predictors
DataForML[["Time_Spent", "Avg_Income", "Internet_Usage"]].head()
# Calling the function for some new Ads
NewAds=pd.DataFrame(
data=[[87.97,55901.12, 185.46],
[51.63, 5039132.00, 176.73],
[51.63, 5039132.00, 176.73]],
columns=["Time_Spent", "Avg_Income", "Internet_Usage"])
# Calling the Function for prediction and storing with the input data
NewAds['ClickPrediction']=PredictClickStatus(InputData= NewAds)
NewAds
The Function PredictClickStatus can be used to produce the predictions for one or more ad data at a time. Hence, it can be scheduled using a batch job or cron job to run every night and generate predictions for all the ad variations available in the system.
Deploying a predictive model as an API¶
- Django and flask are two popular ways to deploy predictive models as a web service
- You can call your predictive models using a URL from any front end like tableau, java or angular js
Creating the model with few parameters¶
Function for predictions API¶
# Creating the function which can take Ad inputs and perform prediction
"Time_Spent", "Avg_Income", "Internet_Usage"
def FunctionClickPrediction(inp_Time_Spent, inp_Avg_Income, inp_Internet_Usage):
SampleInputData=pd.DataFrame(
data=[[inp_Time_Spent, inp_Avg_Income, inp_Internet_Usage]],
columns=["Time_Spent", "Avg_Income", "Internet_Usage"])
# Calling the function defined above using the input parameters
Predictions=PredictClickStatus(InputData= SampleInputData)
# Returning the predicted Clicked status
return(Predictions.to_json())
# Function call
FunctionClickPrediction(inp_Time_Spent=40.97,
inp_Avg_Income=55901.12,
inp_Internet_Usage=195.46
)
# Installing the flask library required to create the API
#!pip install flask
Creating Flask API¶
from flask import Flask,request,jsonify
import pickle
import pandas as pd
import numpy
app = Flask(__name__)
@app.route('/get_click_prediction', methods=["GET"])
def get_click_prediction():
try:
# Getting the paramters from API call
Time_Spent_value = float(request.args.get('Time_Spent'))
Avg_Income_value = float(request.args.get('Avg_Income'))
Internet_Usage_value=float(request.args.get('Internet_Usage'))
# Calling the funtion to get click status
prediction_from_api=FunctionClickPrediction(inp_Time_Spent=Time_Spent_value,
inp_Avg_Income=Avg_Income_value,
inp_Internet_Usage=Internet_Usage_value,
)
return (prediction_from_api)
except Exception as e:
return('Something is not right!:'+str(e))
Starting the API engine¶
import os
if __name__ =="__main__":
# Hosting the API in localhost
app.run(host='127.0.0.1', port=8080, threaded=True, debug=True, use_reloader=False)
# Interrupt kernel to stop the API
Sample URL to call the API¶
Copy and paste below URL in the web browser¶
This URL can be called by any front end application like Java, Tableau etc. Once the parameters are passed to it, the predictions will be generated.